Download PDF Achieving Longevity: How Great Firms Prosper Through Entrepreneurial Thinking

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It is contingent on how dynamic the marketplace is; what level of investment is required to establish the position; and what the next progressive step emanating from the position of competitive advantage is.

In short, pursuing short-term competitive advantage is risky, and not the best way forward. Instead, the focus of the firm should be on the ability to grow and adapt, rather than on a short-term position lock here and there. I encourage strategists and leaders to focus more on corporate culture and the antecedents of idea generation i. This means embracing and purposefully engaging entrepreneurial thinking and corporate entrepreneurship as a critical elements of strategy development and implementation.

Jim Dewald, author of Achieving Longevity

Strategic entrepreneurship needs to be the new mantra — replacing strategic planning, which is too focused on locking in specific market positions that one hopes will by chance lead to sustainable competitive advantage. And by the way, it is more fun I think to live and function in a dynamic marketplace. Achieving Longevity explains the right way to deal with these adjustments via entrepreneurial thinking. As Jim Dewald exhibits, the main profitable businesses thrive via developing decision-making methods that continually have interaction new possibilities, allowing the company to speedy adapt to disruptive applied sciences and enterprise types.

Planning for, and embracing, disruption the best way for business to prevent failure: author

Achieving Longevity presents a framework for introducing the instruments and tradition essential to foster entrepreneurial considering, in addition to recommendation on tips to conquer universal hindrances to company entrepreneurship. Drawing on Dr. Show description.

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It seems inevitable that a corporation will one day be considered for a seat at the G20, perhaps even the G7 table. Capacity to Innovate?